How to get more customer reviews for your beauty salon in Quebec?
Summary
IN SUMMARY
A beauty salon’s customer reviews are fundamental to its growth, since they provide undeniable social proof of quality and have a direct impact on the business’s local search ranking (local SEO).
According to a survey, 89% of Quebec consumers are influenced by online reviews before using a professional service.
Why customer reviews are essential for your salon?
Customer reviews for a beauty salon are essential, especially in the long term, to increase the business’s foot traffic.
Word of mouth is good, but nowadays an online review has become a much better way to attract more clients.
89% of clients check reviews before booking
In a survey conducted by Capterra, we discover that 44% of Quebec consumers surveyed admit that online reviews have “a little influence” on their selection and use of professional services. And 45% of those same respondents say reviews have “a big influence.”
So, that means a total of 89% of Quebec consumers are influenced by reviews concerning customer experience before deciding on if they will use a professional service or not, such as a beauty salon.
Direct impact on Google and local visibility
Online reviews also have a notable influence on visibility and search engine optimization, even at the local level.
Even the Google team stresses the importance of your beauty salon’s Google reviews in its local ranking for relevant searches.
In fact, “prominence,” which includes the number of positive reviews and the number of sites that link back to yours, is one of the three foundational pillars of local ranking, along with relevance to the current search and physical distance.
Social proof in the beauty sector
The social proof phenomenon is based on the fact that humans tend to copy their peers when the time comes to determine their own behaviour.
In marketing, this tendency is particularly important, since it means clients usually lean toward companies that have proven themselves worthy.
A beauty salon’s strong reputation therefore encourages more and more people, as well as new clients, to take advantage of or try out its services.
7 practical strategies to get more customer reviews
Since a large part of social proof relies on the reviews of your beauty salon in Quebec, it is important to stack the odds in your favour.
Here are 7 strategies you can implement today to get more customer reviews and increase your salon’s revenue.
Ask at the right time
Simply asking a client to leave a review is often enough to convince them.
You should, of course, ideally ask after a successful cut or treatment, since asking for a review after a less successful outcome could prompt the client to leave a negative comment.
Train your team to ask naturally
In the same vein, your team should be able to ask for a review naturally, without sounding robotic. Short “training sessions” on this topic will improve your team’s cohesion and make this action more uniform and natural.
Make the process simple
To make the process as easy as possible, place a QR code that redirects to the Google reviews page near the cash or the exit.
The idea is to remind clients to leave a review and make the task as easy as possible with a single tool.
Offer a non-financial incentive
It is also possible to get more customer reviews by offering non-financial incentives.
For example, you can run a contest related to online reviews.
However, it is important to note that Google does not allow reviews submitted as part of a contest and that Canada’s competition law does not allow you to request only positive reviews to participate in a contest.
But by using Pink Gossip, you can allow your customers to receive points in exchange for their reviews. They can then be redeemed to take advantage of various offers and promotions that you set up on the platform.
Pink Gossip helps with customer loyalty, with total simplicity.
Automate via SMS or email
After an appointment, an automatic thank-you message, accompanied by a review request, is one of the best ways to simplify the process for both you and your clients.
Reply to all reviews
As part of local SEO on Google, replying to positive reviews and even negative ones is a great way to improve a beauty salon’s Google rating.
Interaction from the business with reviews left on its page is included in the calculation of “prominence,” one of the criteria Google considers when ranking local businesses.
Centralize your reputation on pink gossip
To help you stay focused on the quality of your services, while benefiting from the advantages of a standout online reputation, join the Pink Gossip reviews platform and start growing your brand with ease.
