{"id":1391,"date":"2026-04-14T08:03:07","date_gmt":"2026-04-14T12:03:07","guid":{"rendered":"https:\/\/pinkgossip.ca\/?p=1391"},"modified":"2026-04-16T08:25:58","modified_gmt":"2026-04-16T12:25:58","slug":"how-to-sell-more-products-in-a-beauty-institute","status":"publish","type":"post","link":"https:\/\/pinkgossip.ca\/en\/blogue\/how-to-sell-more-products-in-a-beauty-institute","title":{"rendered":"How to sell products in an aesthetic clinic to increase your revenue?"},"content":{"rendered":"\n<!--\nInt\u00e9grateur: Matt\nMeta-description: To increase your revenue without acquiring new clients, improve product sales in your aesthetic clinic. Here's how.\nSEO Title: How to sell more products in a beauty institute?\u23d0 Pink Gossip\nH1: How to sell products in an aesthetic clinic to increase your revenue?\n-->\n\n<div class=\"LS-post\">\n\t<div class=\"LS-section\">\n\t\t<div class=\"LS-topNav-desktop\">\n\t\t\t<h3 class=\"LS-h3\">Summary<\/h3>\n\t\t\t<ul>\n\t\t\t\t<li><a class=\"LS-innerLink\" href=\"#resume\">In summary<\/a><\/li>\n\t\t\t\t<li><a class=\"LS-innerLink\" href=\"#a-1\">Why are product sales underused in clinics?<\/a><\/li>\n\t\t\t\t<li><a class=\"LS-innerLink\" href=\"#a-2\">How to turn every treatment into a natural sales opportunity?<\/a><\/li>\n\t\t\t\t<li><a class=\"LS-innerLink\" href=\"#a-3\">5 concrete actions to increase your average order value<\/a><\/li>\n\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<div class=\"LS-topNav-mobile\">\n\t\t\t<details class=\"LS-truncateContainer-sommaire\">\n\t\t\t\t<summary class=\"LS-truncate-sommaire\"><\/summary>\n\t\t\t\t<div class=\"LS-truncate-open-sommaire\">\n\t\t\t\t\t<ul>\n\t\t\t\t\t\t<li><a class=\"LS-innerLink\" href=\"#resume\">In summary<\/a><\/li>\n\t\t\t\t\t\t<li><a class=\"LS-innerLink\" href=\"#a-1\">Why are product sales underused in clinics?<\/a><\/li>\n\t\t\t\t\t\t<li><a class=\"LS-innerLink\" href=\"#a-2\">How to turn every treatment into a natural sales opportunity?<\/a><\/li>\n\t\t\t\t\t\t<li><a class=\"LS-innerLink\" href=\"#a-3\">5 concrete actions to increase your average order value<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/details>\n\t\t<\/div>\n\n\t\t<div class=\"resume-container\">\n\t\t\t<h2 class=\"LS-h2\" id=\"resume\" style=\"color: white;\">In summary<\/h2>\n\t\t\t<p>\n\t\t\t\tRetail product sales in an aesthetic clinic are one of the most accessible ways to increase revenue.\n\t\t\t<\/p>\n\t\t\t<p>\n\t\t\t\tTo sell effectively, use your expertise as a lever, take advantage of social proof, personalize your recommendations, and apply sales techniques such as bundling and upsell.\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"LS-section\" id=\"a-1\">\n\t\t<h2 class=\"LS-h2\">Why are product sales underused in clinics?<\/h2>\n\t\t<p>\n\t\t\tRetail product sales in an aesthetic clinic are among the best possible sources of secondary revenue.\n\t\t<\/p>\n\t\t<p>\n\t\t\tHowever, many owners hold back for one reason or another.\n\t\t<\/p>\n\n\t\t<h3 class=\"LS-h3\">The fear of &#8220;selling&#8221;<\/h3>\n\t\t<div class=\"LS-sbs\">\n\t\t\t<div class=\"LS-flexContent\">\n\t\t\t\t<p>\n\t\t\t\t\tSometimes it is simply the fear of selling that prevents us from offering products.\n\t\t\t\t<\/p>\n\t\t\t\t<p>\n\t\t\t\t\tThere is a concern that trying to sell beauty products will bother clients or put them off.\n\t\t\t\t<\/p>\n\t\t\t\t<p>\n\t\t\t\t\tRest assured: if you remain respectful and courteous, there is nothing to fear.\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"LS-flexContent LS-flexContent__img\">\n\t\t\t\t<div class=\"LS-img\">\n\t\t\t\t\t<a class=\"LS-innerLink\" target=\"_blank\" href=\"https:\/\/pinkgossip.ca\/wp-content\/uploads\/2026\/04\/comment-vendre-des-produits-1.webp\"><img decoding=\"async\" alt=\"woman considering the purchase of a product in a beauty salon\" src=\"https:\/\/pinkgossip.ca\/wp-content\/uploads\/2026\/04\/comment-vendre-des-produits-1.webp\" loading=\"lazy\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<h3 class=\"LS-h3\">Lack of sales training<\/h3>\n\t\t<p>\n\t\t\tThis concern often comes from a lack of sales training. Some think you absolutely need to have studied sales to be able to sell a product.\n\t\t<\/p>\n\t\t<p>\n\t\t\tHowever, you know the treatments you provide and the products you use. It is much easier to sell something when you trust the results.\n\t\t<\/p>\n\n\t\t<h3 class=\"LS-h3\">Poor merchandising in the treatment room and in the shop<\/h3>\n\t\t<p>\n\t\t\tYou tried to sell products, but nothing moved off the shelves. The problem may have been weak merchandizing.\n\t\t<\/p>\n\t\t<p>\n\t\t\tDo not hesitate to showcase the beauty products you sell prominently. This proves your confidence in their quality.\n\t\t<\/p>\n\n\t\t<h3 class=\"LS-h3\">No personalized recommendation system<\/h3>\n\t\t<div class=\"LS-sbs\">\n\t\t\t<div class=\"LS-flexContent LS-flexContent__img\">\n\t\t\t\t<div class=\"LS-img\">\n\t\t\t\t\t<a class=\"LS-innerLink\" target=\"_blank\" href=\"https:\/\/pinkgossip.ca\/wp-content\/uploads\/2026\/04\/comment-vendre-des-produits-5.webp\"><img decoding=\"async\" alt=\"young woman discussing with a technician in a salon\" src=\"https:\/\/pinkgossip.ca\/wp-content\/uploads\/2026\/04\/comment-vendre-des-produits-5.webp\" loading=\"lazy\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"LS-flexContent\">\n\t\t\t\t<p>\n\t\t\t\t\tNot every client will want every product. To maximize sales, you need to personalize your recommendations based on the specific needs of each client.\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"LS-section\" id=\"a-2\">\n\t\t<h2 class=\"LS-h2\">How to turn every treatment into a natural sales opportunity?<\/h2>\n\t\t<p>\n\t\t\tAesthetic treatments naturally lend themselves to product sales. You simply need to know how.\n\t\t<\/p>\n\t\t<p>\n\t\t\tHere are a few tips to build into your services to sell more beauty products in your salon.\n\t\t<\/p>\n\n\t\t<h3 class=\"LS-h3\">Build recommendations into the consultation<\/h3>\n\t\t<p>\n\t\t\tDuring the consultation, it is easy to introduce the products you will use and the ones you have for sale that can help address the concern in question.\n\t\t<\/p>\n\t\t<p>\n\t\t\tClients are often very open to at\u2011home care when they know the products you use work.\n\t\t<\/p>\n\n\t\t<h3 class=\"LS-h3\">Use your expertise to build credibility<\/h3>\n\t\t<p>\n\t\t\tA client who sees your results with her own eyes is more inclined to buy the products you carry.\n\t\t<\/p>\n\t\t<p>\n\t\t\tWhen your expertise speaks for itself, you will not need a complex sales pitch to sell your products.\n\t\t<\/p>\n\n\t\t<h3 class=\"LS-h3\">Create personalized routines, not a single stand\u2011alone product<\/h3>\n\t\t<p>\n\t\t\tFor your more frequent clients, the ones you know better, always try to propose personalized routines.\n\t\t<\/p>\n\t\t<p>\n\t\t\tThis approach strengthens the client relationship while allowing you to suggest products that will make the skincare routine more effective.\n\t\t<\/p>\n\n\t\t<h3 class=\"LS-h3\">Train your team in ethical recommendation<\/h3>\n\t\t<div class=\"LS-sbs\">\n\t\t\t<div class=\"LS-flexContent\">\n\t\t\t\t<p>\n\t\t\t\t\tEthical recommendation is a sales method based on respect and transparency.\n\t\t\t\t<\/p>\n\t\t\t\t<p>\n\t\t\t\t\tBy training your team in these sales strategies, you ensure strong relationships with your clients.\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"LS-flexContent LS-flexContent__img\">\n\t\t\t\t<div class=\"LS-img\">\n\t\t\t\t\t<a class=\"LS-innerLink\" target=\"_blank\" href=\"https:\/\/pinkgossip.ca\/wp-content\/uploads\/2026\/04\/comment-vendre-des-produits-3.webp\"><img decoding=\"async\" alt=\"woman considering the purchase of a product in a beauty salon\" src=\"https:\/\/pinkgossip.ca\/wp-content\/uploads\/2026\/04\/comment-vendre-des-produits-3.webp\" loading=\"lazy\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"LS-section\" id=\"a-3\">\n\t\t<h2 class=\"LS-h2\">5 concrete actions to increase your average order value<\/h2>\n\t\t<p>\n\t\t\tTo increase your revenue, here are five concrete actions that will help you grow the average order value in your beauty salon.\n\t\t<\/p>\n\n\t\t<h3 class=\"LS-h3\">Be visible on Pink Gossip to strengthen trust<\/h3>\n\t\t<p>\n\t\t\tTo reinforce your clients&#8217; trust in your expertise, make sure to create a business profile on Pink Gossip, the UGC content creation platform.\n\t\t<\/p>\n\t\t<p>\n\t\t\tIn addition to improving your visibility, Pink Gossip will provide the social proof and client reviews you need to build credibility, which supports acquisition, loyalty, and sales.\n\t\t<\/p>\n\n\t\t<h3 class=\"LS-h3\">Showcase best sellers strategically<\/h3>\n\t\t<p>\n\t\t\tYour top sellers are top sellers for good reasons. Do not hesitate to add a label such as &#8220;featured product&#8221; to your best sellers and even offer a small discount on them.\n\t\t<\/p>\n\t\t<p>\n\t\t\tFinancial incentives and popularity indicators are excellent sales drivers.\n\t\t<\/p>\n\n\t\t<h3 class=\"LS-h3\">Create seasonal bundles<\/h3>\n\t\t<p>\n\t\t\tIf you always find yourself recommending different products in summer than in winter, it may be time to create seasonal bundles.\n\t\t<\/p>\n\t\t<p>\n\t\t\tGrouping products by season highlights your expertise and knowledge, and it makes the decision easier for your clients.\n\t\t<\/p>\n\n\t\t<h3 class=\"LS-h3\">Use client reviews to reassure<\/h3>\n\t\t<div class=\"LS-sbs\">\n\t\t\t<div class=\"LS-flexContent LS-flexContent__img\">\n\t\t\t\t<div class=\"LS-img\">\n\t\t\t\t\t<a class=\"LS-innerLink\" target=\"_blank\" href=\"https:\/\/pinkgossip.ca\/wp-content\/uploads\/2026\/04\/comment-vendre-des-produits-4-1.webp\"><img decoding=\"async\" alt=\"young woman considering the purchase of a product in a beauty salon\" src=\"https:\/\/pinkgossip.ca\/wp-content\/uploads\/2026\/04\/comment-vendre-des-produits-4-1.webp\" loading=\"lazy\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"LS-flexContent\">\n\t\t\t\t<p>\n\t\t\t\t\tSocial proof is one of the most effective tools in marketing. Knowing that other clients like a product always helps sell it.\n\t\t\t\t<\/p>\n\t\t\t\t<p>\n\t\t\t\t\tSo do not hesitate to encourage your clients to mention specific products or services when they leave reviews on your business pages.\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<h3 class=\"LS-h3\">Post product results on social media<\/h3>\n\t\t<p>\n\t\t\tBefore and after photos and videos are always effective for demonstrating your expertise and helping with client acquisition.\n\t\t<\/p>\n\t\t<p>\n\t\t\tHowever, we often forget that these posts can also help sell products. Do not hesitate to mention the products used in the caption, since some potential clients will want to achieve the same result at home.\n\t\t<\/p>\n\t\t<p>\n\t\t\tTo increase your visibility, join Pink Gossip, the UGC content creation app dedicated 100% to aesthetic treatments.\n\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<style>\n\t.news-single-container .content :is(img.img-fluid.wp-post-image, img.img-fluid.wp-post-image+p) {\n\t\tdisplay: none;\n\t}\n\n\t:root {\n\t\t--btn-color: #fe009e;\n\t\t--btn-text-color: #fff;\n\t\t--btn-margin: 1em 0;\n\t\t--btn-inner-padding: .55em 1.25em .65em;\n\t\t--btn-hover-color: var(--btn-text-color);\n\t}\n\n\t.resume-container {\n\t\tbackground-color: #fe009e;\n\t\tcolor: white;\n\t\tpadding: 10px 20px;\n\t\tborder-radius: 3px;\n\t}\n\n\t.resume-container h2{\n\t\tmargin-bottom: 15px !important;\n\t}\n\n\t\/* 3. 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personalize your recommendations, and apply sales techniques such as bundling and upsell.<\/p>\n","protected":false},"author":13,"featured_media":1389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_rtcl_gb_attr":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[85],"tags":[],"class_list":["post-1391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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